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Moo helps my Moo-tain Sales!

I ventured down to Shoreditch High Street today in order to collect my new business cards.  It was a fun adventure through East London's urban vistas and as usual there was much to see.  Pootling along on the Docklands' Light Railway (DLR) from Beckton is one of my favourite outings, passing through Docklands and City Airport, before boarding the 'Overground' for two stops to Shoreditch High Street.  Many of you might be appalled by such revelations, but to me there is as much interest within the realms of the urban as there is within the mighty architecture of the hills. 
London is a very dynamic city with a vibrant history and it's one of the things that makes me proud to live in this country.  Quite frankly, 'Tubular Fells' wouldn't have become a reality without my urban experience and honestly how can I complain?  I strongly believe it's important to experience both urban and rural environments and it's made me appreciate them all the more.  I encourage everyone to subject themselves to a stint in a city at least once in their life.  Even if the urban is all rather alien and something you might not like, it's a fabulous place to learn and have new experiences.  I often remind myself I lived in the borough ranked 313th out of 326 by population and I loved it as a child.  I guess I well and truly dropped myself into the deep end when I moved to Newham ranked 28th by population (310,500 people)!

Boxpark is the Worlds first pop-up retail mallSince setting up my fledgling business I have packed off business cards with most of my orders.  Apart from an information sheet, I thought that a business card would be a good way for people to see my contact details and be a great way for them to pass on my details to a friend, family member or colleague.  Up to now I've ventured for the usual card, but recently the Royal Mail changed the rules for its package sizes and subsequent postage prices.  Sadly I have had to abandon my unique and novelty triangular boxes in favour of a postal tube which fits the service's new criteria.  Sadly, in order to fit my business cards into the narrower tubes, I've been folding them.  Not only does this spoil the card, but to be quite honest it's annoying and I think a little shoddy for the recipient.  I wanted to produce something that would drop neatly into the box and this is where Moo's mini business cards (MiniCards) have come to the rescue.  I produced the designs online but as I live in London I was given the option to collect from their new retail outlet at the Boxpark in Shoreditch (The World's first pop-up mall).  It was fun to see how the online retailer has ventured into the real world and I was able to see examples of their other products and chat with the friendly staff.  I picked up my business cards, purchased some neat little holders to keep them in and have already dropped a few of my new MiniCards into some postal orders this eve.  I'm not getting anything from Moo for this, but I just wanted to pass on my experience and if there's anyone else out there in a similar position I can really vouch for the service - good show!  Of course, for those of you abhorrent at the idea of travelling to Shoreditch you can get them delivered to your door!

Being self-employed, especially in these volatile economic times is potentially a scary experience, but with quirky ideas like my maps and some support from elsewhere (like Moo) I feel it's all worthwhile.  I watched a heron fishing in the River Lea as I returned home on the DLR - I don't think any of my fellow passengers noticed.   I see similar views  of herons when I visit my mum's on the banks of the River Kent in The Lake District.  Perhaps there are some aspects of London and the hills that are closer to each other than we can possibly imagine - that's where the topology of my maps was born.  I recommend giving the city a go some time!
Today's scariest moment!
What a great creation!  I think it's amazing – it must have taken you a long time and a lot of dedication!
Phoebe Smith, Features Editor, Trail Magazine

>£10,000 - THANKS!

Since April 2011 'Tubular Fells' has now raised just over £10000! >£10000 raised for Fix the FellsThis is an astounding figure and thanks to everyone who has shown their support by buying the map.  This figure is enough to produce over 100 metres of stone pitched path.  Many thanks to everyone who's purchased the map so far from as far afield as Leeds, London, Canada, Massachusetts, New Zealand and Hawaii!
  • £10-one metre of revegetation alongside a path
  • £25-one tonne of stone moved to site
  • £50-one 25kg bag of special upland grass seed
  • £100-one metre of stone pitched path
  • £250-one stone lined path cross drain
  • £600-one hour of helicopter flying time to move stone